The Official Aloy Collection™
Designed exclusively by Jo Knows LLC. You'll only find these originals here.
MEET ALOY
Goofy by nature. Inspiring by accident. Loved by everyone.
A rescued cat. A huge personality. The inspiration behind one unforgettable collection. Aloy was rescued from the brink of death as a tiny wild kitten. Today, she's the unofficial supervisor of Jo Knows LLC and the inspiration behind a collection filled with laughter, personality, and a mission to help give other animals the same second chance she received.
The Story of Aloy the Cat
HOW ONE TINY RESCUE CHANGED EVERYTHING
More Than Just a Cat. Aloy isn't just the inspiration behind a collection—she's part of our family and the heart of Jo Knows LLC. Every day she reminds us that life doesn't have to be perfect to be meaningful. Her personality inspired a collection built around laughter, resilience, and the belief that every second chance deserves to be celebrated.
But Aloy's story didn't begin with goofy faces and comfortable naps... Keep Scrolling
😊 Everyday Smiles
"Family-friendly designs inspired by Aloy's funniest moments."
Explore the Aloy Collection
Every design in the Aloy Collection is inspired by the real Aloy—her goofy expressions, unforgettable personality, and the joy she brings to our family every day. From drinkware to apparel and gifts, each item celebrates the cat who turned a second chance into countless smiles.
😼 A Little More Cattitude
"For cat lovers who enjoy a little extra sarcasm and personality."
🤣 No Filter
"Aloy after dark... for those who appreciate humor with a sharper edge."
A Message from our Supervisor
Hi there!My name is Aloy.A while ago, I was just a tiny little kitten trying my best to survive. I didn't know if anyone would ever love me or if I'd ever have a family to call my own.Thankfully, someone believed I deserved a second chance.Today, I spend my days supervising Jo Knows LLC (mostly by getting in the way), demanding snacks, taking naps in the middle of important work, and making silly faces that somehow ended up on shirts, mugs, and all kinds of fun things.I still don't understand why humans enjoy taking so many pictures of me... but if it helps more animals like me, I suppose I'll allow it.Every time you choose something from my collection, you're doing more than buying a product.You're helping share my story.You're helping support a small family business.And you're helping us work toward giving more animals the same second chance that changed my life forever.From the bottom of my tiny orange heart...Thank you for believing in me.Love,🐾 Aloy the Cat™Official Supervisor of Jo Knows LLC
"Every amazing journey starts with someone willing to give a second chance."
🐾 Our Promise
We're proud to donate 10% of every Aloy Collection purchase to Best Friends Animal Society, supporting their mission to save homeless pets and help every dog and cat find a loving home.Every shirt, mug, tumbler, hoodie, or gift you purchase helps make that mission possible.Because every pet deserves a second chance... just like Aloy did.
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